This project was part of a larger campaign for CastleBranch, a software compliance company. This animated video uses a human story to describe the complex problem and solution for hiring incoming clinical graduates. As a member of the marketing team, I was responsible for helping write the script, hiring talent, and designing the overall video components, with 2D characters that were implemented across other marketing assets.

Working with the marketing team at PPD, I was responsible for storyboarding, animation, and audio editing. My focus was to seamlessly blend one set of animations to another, creating a fluid story that is engaging for the viewer. A priority of the video was to ensure compliance with PPD’s brand standards so that it complimented other marketing assets.

Working with the marketing team from Lower Cape Fear Life Care, and basing it on a concept video developed by the Center to Advance Palliative Care for GetPalliativeCare.org, we reimagined the video as an engaging and colorful animation. I was responsible for taking their script and creating storyboards, animating the graphics, and designing the audio.

This project was created as a member of CastleBranch’s Communications team. I worked closely with writers and designers to establish a look and feel while utilizing animation principles for the overall flow of graphics and video. The target demographic for this launch was clinical HR departments.

As a team member for Tayloe/Gray, a Wilmington NC based ad agency, I worked with our copywriter and creative director, animating the brand visuals and creating the sound design. The agency was rebranding and our goal was to create an engaging social media video that captured the attitude of being experts in awesome.