Corporate Branding
Videos and Motion Graphics are an integral part to a business’s advertising efforts, with video content becoming the fastest growing facet of the marketing industry. In the following examples, I worked with a variety of team mates, from designers and copywriters, to additional videographers and voice over talent to complete the projects, exceeding client expectations.
While a team member at Bridges EXP™, I had the opportunity to go to Terre Haute, Indiana to produce a testimonial video for Ivy Tech Community College (a Bridges EXP™ client). Collaborating with a videographer and Bridges EXP™ colleague, we filmed interviews over two days. My responsibilities included organizing travel, overall talent and camera direction, as well as all post production. A key factor was to ensure that the video fit in with similar videos produced for their major programs.
As the video producer for Tayloe/Gray, my task was to develop CTS's brand video. I worked as a copywriter, main camera, editor, graphics animator and audio mixer for this project, which was part of an overall rebrand for the company. From this video we produced additional 15 second social media ads and sales conference video loops, giving the client a complete package for their advertising purposes.
Produced in association with Etcetera Media, LLC, this brand video was filmed at the New Hanover County Arboretum and the client’s office. My responsibilities included location scouting, filming and editing. Our goal was to create a video that not only highlighted the services of Acupuncture Associates, but provided a calming effect that complimented their brand.
Produced with Etcetera Media, LLC and Wilmington Consulting Group, this video was shot in multiple counties across NC and SC to ensure we had the appropriate courthouse settings. Each partner of the law firm had an their own video to complete the campaign. As a partner in Etcetera Media LLC, my responsibilities included location scouting, camera operator, editor and 3D animation of the logo.